How We Helped Carlson Paint and Paper Boost Organic Reach by Over 25% with SEO

We take pride in helping local businesses grow, and one of our favorite recent success stories comes from working with Carlson Paint and Paper, a trusted painting and wallpaper installation company serving Long Island. Like many small businesses, Carlson Paint and Paper had a strong reputation offline, but needed support in increasing visibility and traffic online. That’s where we came in.

The Challenge

Carlson Paint and Paper had a solid website and great services, but wasn’t showing up consistently in local search results. Their organic reach was limited, and potential customers searching for painting or wallpaper services in their area weren’t finding them as easily as they should. They needed an SEO boost—one that would not only increase traffic but also attract the right audience.

Our Strategy

We started by performing a full SEO audit of their website carlsonpaintandpaper.com, identifying technical issues, optimizing on-page elements, and researching high-value local keywords. Once we had a solid foundation in place, we launched a targeted blogging strategy built around topics their ideal customers were searching for—everything from “Wallpaper Trends on Long Island” to “How to Choose the Right Paint Finish.”

Each blog post was crafted with SEO best practices in mind:

✅ Keyword-rich, engaging content

✅ Internal linking to service pages

✅ Meta tags and image optimization

✅ Location-specific language for local SEO impact

The Results

Within just a few months of implementing our strategy, Carlson Paint and Paper saw a 25%+ increase in organic reach. Not only was the site ranking higher in local search results, but traffic quality improved too as visitors were spending more time on the site and exploring multiple pages.

The blog became a valuable tool not only for SEO, but also for educating potential clients and building authority in the industry.

Why It Worked

By combining technical SEO with consistent, high-quality content creation, we helped Carlson Paint and Paper stand out in a competitive market. Our local-first strategy ensured they weren’t just attracting more visitors, but they were attracting the right ones.

Let’s Build Your Online Presence

If you're a local business looking to boost your visibility and drive real results, we’re here to help. Whether it's SEO, content strategy, or full-service digital marketing, our team brings over 15 years of experience to the table. Just like we did for Carlson Paint and Paper, we’ll create a strategy that fits your goals—and gets you noticed.

📞 Contact us today at 631-524-4299 to get started.

GET STARTED TODAY!