How an Email Marketing Strategy and Automation Helped Surveillance-Video.com Boost Email Revenue by 15%

We love helping local businesses grow, and one of our standout success stories comes from our work with Surveillance-Video.com, a New York-based e-commerce store specializing in surveillance systems and security products. With thousands of products and a growing customer base, they had everything they needed except a strong email marketing system.

The Challenge

Surveillance-Video.com had a steady stream of website traffic and a loyal customer base, but their email marketing was underutilized. There were no automated flows, no post-purchase communication, and no consistent engagement with their subscriber list. As a result, they were missing opportunities to re-engage shoppers, recover abandoned carts, and promote new products effectively.

The Strategy

We started by building out a full email marketing strategy focused on automation, segmentation, and conversion. Our team set up a series of behavior-based flows and optimized the brand’s promotional campaigns to drive more meaningful engagement and purchases.

Key components of the strategy included:

📩 Welcome Series – Introducing new subscribers to the brand and best-selling products

🛒 Abandoned Cart Flow – Reminding shoppers of items left behind with tailored messaging and limited-time offers

✅ Post-Purchase Emails – Designed to thank customers, request reviews, and recommend related products

📢 Promotional Campaigns – Highlighting sales, seasonal offers, and product launches to targeted segments

Each campaign and automated flow was custom-designed to reflect the brand’s voice while encouraging action.

The Results

Within just three months of implementing the new email system, Surveillance-Video.com saw a 15% increase in email revenue directly tied to email marketing efforts. Cart recovery improved dramatically, open and click-through rates increased, and customers began returning to the site more frequently.

Better yet, the automated system now works continuously behind the scenes, bringing in sales, reinforcing brand trust, and building long-term customer relationships.

Why It Worked

The success came from combining automation with intentional, data-driven messaging. By targeting specific customer behaviors and pain points, we ensured each email was relevant and timely. For a product-driven business like Surveillance-Video.com, this approach helped create a consistent, reliable source of revenue without additional manual effort.

Want Similar Results?

If you're an e-commerce business looking to boost your bottom line, a strong email marketing system can be a game-changer. Just like we did for Surveillance-Video.com, we’ll build a strategy that works for your audience and your goals.

📞 Contact us today at 631-524-4299 to learn how we can grow your business through smarter email marketing.