Google Ads Campaign Helps “Those Two Brothers That Paint” Grow Their Brand and Attract New Leads in Niagara Falls

Helping small businesses thrive is at the heart of what we do, and working with Those Two Brothers That Paint, a talented painting duo based in Niagara Falls, Ontario, was a perfect example of how a well-executed Google Ads campaign can deliver lasting results. With a strong reputation for quality work, they needed a way to increase local visibility and bring in steady, high-quality leads.

The Challenge

Like many service-based businesses, Those Two Brothers That Paint relied heavily on word-of-mouth and referrals. Their reputation in Niagara Falls was growing, but they needed a way to consistently reach new customers searching for painters online. They had tried some basic digital marketing in the past, but nothing brought the reliable lead flow they were hoping for.

The Strategy

We knew Google Ads would be a perfect fit. We started by conducting in-depth keyword research to identify what potential customers in the Niagara region were searching for. This included terms like “interior painters Niagara Falls” and “residential painting services Ontario.”

From there, we built a custom campaign focused on:

• 🔎 High-intent local keywords

• 📍 Geo-targeting specific neighborhoods in Niagara Falls and surrounding areas

• 📞 Call-only ads and landing pages designed to convert quickly

• 📊 Ongoing A/B testing and optimization to lower cost-per-click and improve ad quality scores

  
  

We also worked with them to ensure the landing experience was aligned with the ad copy. This created a smooth customer journey that built trust and encouraged conversions.

The Results

Since launching the campaign, Those Two Brothers That Paint have seen a consistent flow of new leads each month. Their brand visibility in the local market has increased significantly. They are regularly receiving inquiries from homeowners and business owners looking for high-quality painting services.

The campaign has not only helped fill their calendar with jobs but also positioned their brand as a top-tier choice for painting in Niagara Falls. With strong click-through rates, low cost-per-lead, and excellent engagement, the campaign continues to deliver month after month.

Why It Worked

The success of this campaign came down to precision and consistency. By targeting the right audience with the right message—at the right time—we helped this local business cut through the noise and connect with real customers who were ready to hire.

More importantly, the results weren’t just short-term. This campaign continues to perform, building awareness for Those Two Brothers That Paint and expanding their reach throughout the Niagara region.

Tips for Small Business Owners

Understanding Your Audience

To create a successful marketing strategy, you first need to understand your audience. Who are they? What do they need? Conduct surveys or use analytics tools to gather insights. This information is crucial for tailoring your messages effectively.

Setting Clear Goals

Before launching any campaign, set clear, measurable goals. Whether it’s increasing website traffic, generating leads, or boosting sales, having specific objectives will guide your strategy and help you measure success.

Leveraging Social Media

Social media is a powerful tool for small businesses. Use platforms like Facebook and Instagram to engage with your audience. Share updates, promotions, and customer testimonials to build a community around your brand.

Investing in SEO

Search Engine Optimization (SEO) is essential for online visibility. Optimize your website with relevant keywords and quality content. This will help you rank higher in search results, making it easier for potential customers to find you.

Monitoring and Adjusting

Always monitor your campaigns. Use analytics to track performance and make adjustments as needed. If something isn’t working, don’t be afraid to pivot your strategy. Flexibility is key to long-term success.

Ready to Grow Your Business?

Whether you’re a local business in Ontario or anywhere else, we can build a Google Ads strategy that drives results—just like we did for Those Two Brothers That Paint. Let’s turn clicks into clients and make your brand the one everyone’s talking about.

📞 Contact us at 631-524-4299 to get started. Email us too!